About Us


Nestled in the heart of paradise, Must Go Holidays is a Kashmir based travel company dedicated to sharing the beauty, culture, adventure, and warmth of our homeland with travelers from across the world.

We know Kashmir not just as a destination, but as home. From the serene waters of Dal Lake and the snow capped peaks of Gulmarg to the meadows of Pahalgam, the charm of Sonamarg, and the untouched beauty of Doodhpathri and beyond, we take you beyond the postcard views into the real soul of the valley. We also curate memorable journeys to Ladakh, taking travelers through its dramatic mountains, high altitude landscapes, monasteries, villages, and unique Himalayan culture.

We also take travelers beyond the usual tourist trail, exploring offbeat destinations and hidden gems across Kashmir from lesser-known valleys, villages, lakes, and mountain landscapes to unique local experiences that offer a quieter and more authentic connection with the region.

At Must Go Holidays, we specialize in creating personalized Kashmir and Ladakh tour packages, including houseboat stays, shikara rides, family vacations, honeymoon getaways, adventure treks, road trips, and pilgrimage tours all designed with comfort, safety, flexibility, and authentic local experiences in mind.

With deep local roots, trusted guides, and a genuine love for the mountains, we don’t just show you Kashmir and Ladakh we help you experience them.

Must Go Holidays Because Kashmir and Ladakh must be experienced, not just visited.